It may seem obvious, but we always recommend selecting your mailing option based on what will produce the best results and overall success, rather than choosing the method with the least upfront costs. So, any upfront savings may turn into additional costs by the time your EDDM campaign launches. Printing and mailing to untargeted data adds to the cost of your campaign and hinders its big-picture success. For example, if you mail with EDDM and only half of the households within a designated area are not your best prospects, you are wasting money by mailing to them since they probably won’t respond. But businesses that select this mailing option over more targeted options simply because of the postage savings tend to see less success and more waste with their campaigns due to lack of targeting. More often than not, our clients are initially attracted to EDDM by its upfront, lower postage rates. In that case, think pizza restaurants or fast food chains, local gyms, tax services, grocery delivery businesses and anything else that can appeal to every household in the area.īonus: Modern Postcard supports EDDM services in-house and can eliminate the burden of all of the hand processing it entails, saving you time and money. Since every direct mail piece is delivered to every door (literally) within a carrier route, the product you are selling must be attractive to everyone. If your local business has mass appeal, EDDM can absolutely be a viable option. With targeted mail, you must purchase a mailing list, so your mail piece will land in mailboxes of specific, more targeted addresses. Is it more cost effective? Does it get results? We’re breaking down the myths and truths of EDDM, so your business can choose wisely and get the most out of your direct marketing campaigns.įirst, let’s recap the difference between EDDM and targeted mailings. With EDDM, you do not need to purchase a mailing list, so your mail piece lands in every mailbox of a specific neighborhood. If you are ordering EDDM® Retail, just provide a quantity and we will ship the postcards to you in bundles of 100 pieces.For many businesses that rely on Direct Mail to drive revenue, there is some confusion about utilizing Every Door Direct Mail ® (EDDM ®) for mailings. To get more information you can visit the. Upload your artwork and click Add to Cart.
USPS EVERY DOOR DIRECT MAIL CODE
Choose the size that best fits your needs without any hassle. You can easily choose carrier routes with our Route Selector. Use EDDM to reach new customers, increase your revenue, and build more brand awareness. Carrier Routes are subdivisions of Zip Codes which define the actual route that the postal carrier must take. When you use EDDM BMEU, all you need to do is select which Carrier Routes you want to mail to, and we take care of everything else. Though EDDM Retail has a lower postage rate, you will need to choose routes and prepare the paperwork on the USPS website, obtain a mailing permit, create bundles for each route quantity, drop them off and fill out forms at the post office. We strongly recommend that you use EDDM BMEU unless you have experience with EDDM Retail. There are two types of EDDM BMEU (Business Mail Entry Unit) and Retail. It places your advertising material directly into the hands of businesses and households in an entire area. EDDM is a great marketing tool for promoting your business, products, services, and events. You also have the option of filtering areas by number of residential and business addresses, house size, median age of households and median income of households. You choose which locations and neighborhoods receive your mailing pieces. Every Door Direct Mail® is an easy and affordable mailing service provided by USPS that allows you to reach your target audience.
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