Reached the webpage by clicking an ad on a news website The source of the click to the webpage was via the Taboola advertising systemĪ name assigned by marketers to this campaign so that it can be measured separately from other campaigns In this example, the UTM tags and their values are: Tag Name Each of these tags is followed by an equal sign and then the value assigned to each tag. You can see three UTM tags appended to the base URL, following the question mark: utm_source, utm_campaign, and utm_medium.
utm_source=taboola& utm_campaign=10gdgts50& utm_medium=paid Here is an example of a URL that contains UTM tags: You’ve probably seen UTM tags in URLs plenty of times, even if you didn’t recognize them for what they are. (For the sake of simplicity, the rest of this article will refer specifically to Google Analytics, although all modern analytics solutions work similarly.) Analytics solutions, such as Google Analytics, parse these tags and store the information contained with them so that you can gain more insight into your website visitor traffic.
UTM tags, also called UTM parameters, are simply bits of text added to a webpage URL that provide details about how a person landed on your website.
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If you’re not measuring how well your digital marketing efforts are working, you won’t know how to improve them – or brag about your successes! While this is not true for everything, it’s certainly true for the traffic coming to your website. It is often said that if you can’t measure something, you can’t improve it.
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